Tag Archives: Brave

The Best Web Browsers for Privacy

Ever noticed an ad for a product you just talked about appear while you were browsing the internet?

Once ads for the same thing follow you around the web, you start to wonder what caused it. And you wonder if tech companies know more about you than you’re comfortable with.

Often the easiest way to boost your online privacy is simply to switch your browser. Today there are privacy-focused browsers that don’t require tweaks or extensions to block trackers.

Mainstream browsers are a mixed bag. Some have adapted well to people’s growing concerns about being tracked online. Understandably it’s challenging for big companies to make changes that might hurt their bottom line, even if it’s in the short term. Apple’s Safari and Mozilla Firefox are two examples of well-known browsers that have managed to put the privacy needs of their users first.

Now that we’ve covered the primer, let’s dive in! Here are the best browsers available today for people that value online privacy.

Brave

If Brave isn’t one of the first browsers that come to mind for the best online privacy features it should be.

Mozilla Firefox has been around for quite a while and most have heard of it or used it. Well, guess what? There’s a connection here. Brendan Eich is the CEO of Brave, and he was also one of the co-founders of Mozilla.

By default, Brave blocks display ads and trackers. The concept behind it is unique as its purpose isn’t to eliminate all ads. Rather, it displays its own native ads that look like browser notifications and it rewards its users with Basic Attention Token. And yes, BAT is a token built on Ethereum with real value. Suddenly, ads aren’t a nuisance because internet users are compensated for their attention.

If you rarely want to see ads or don’t want to see ads at all regardless of the rewards, there are settings for all of that.

Brave is a great everyday browser for people that value privacy, but you can’t use it for everything. Some websites are set up to require certain data and important functions might refuse to work with Brave. In this situation, it’s best to launch a mainstream browser like Chrome or Safari for the sake of convenience.

Tor Browser

Many online privacy aficionados haven’t tried Tor Browser yet, but they’re probably used Tor at some point in their journey. Tor, which is short for “The Onion Router,” is free software that enhances privacy and hides your online activity from prying eyes.

Tor Browser takes the unique privacy technology established in Tor and builds it into a web browser. It sends web data through a multistep encrypted route that includes at least three nodes.

The downside of Tor has always been speed. It’s the price you pay for its thorough approach to anonymous browsing. Thus, Tor Browser is a good choice for tasks with privacy of utmost concern, but it’s not going to replace your go-to browser.

VPNs also encrypt your data like Tor. So, if you’re looking for a good balance between anonymity and browsing speed a VPN is the best option. Check out LetMeBy’s reviews of the top 3 VPNs.

DuckDuckGo Browser

DuckDuckGo is a privacy-focused search engine that doesn’t collect or share private information about its users. Other search engines have tried to find their niche and have faded over the years, but DuckDuckGo is stronger than ever because it promises a benefit people actually care about.

Its latest offering is its web browser. Its looks and most of its basic functions will look familiar to users of Chrome and Edge. And it’s based on the same idea as the DuckDuckGo search engine. The browser blocks trackers and ads that follow you around the web.

People that visit YouTube frequently will appreciate its unique video feature called Duck Player. It opens YouTube videos in a view free from distractions such as recommendations.

It removes ad targeting and tracking, but it doesn’t remove YouTube ads altogether. Rather, the ads won’t be based on your activity and browsing history.

Firefox

Mozilla is a not-for-profit Foundation that aims to put people before profit and fight for an internet that’s accessible and open to everyone. Although that may sound idealistic Mozilla has proven over the years that it can make software just as good as big corporations.

These days nearly everyone uses Chrome or Safari. Back in 2009, Firefox was at its peak with over 32% browser market share. Many stuck with Firefox for years but once they switched to Chrome, they never looked back.

We can speculate about all the reasons Firefox lost popularity over the years. One thing is certain. Google preinstalls Chrome on its Chromebooks. Apple preinstalls Safari on its devices. And Microsoft preinstalls Edge in its operating system. People always needed to make the conscious decision to download Firefox, and with so many good options most stopped bothering.

It’s time to give Firefox another look.

Firefox has privacy features mainstream browsers don’t have such as automatic DNS over HTTPS and cookie blocking.

Blocking everything that tracks you doesn’t always lead to a good user experience. Firefox’s Enhanced Tracking Protection allows you to block or allow certain types of cookies and content.

Network settings are integrated right into Firefox, which allows you to use a proxy with it without affecting other apps. Other browsers such as Chrome and Safari approach this differently. To use a proxy or VPN you have to apply it system-wide.

Safari

Apple disrupted the tech world when it first released App Tracking Transparency in iOS. For the first time ever, Apple users could easily opt out of being tracked. And given the choice, most people did.

Although it’s less talked about, you can also prevent cross-site tracking in Safari on Mac OS. You merely go to Safari’s privacy settings, select “Prevent cross-site tracking” and you’re done.

Most popular browsers have a private browsing mode. Safari has an edge over many because it uses DuckDuckGo by default. With it enabled, beyond your browser not remembering the sites you visited, the search engine itself won’t collect data based on your searches.

Another handy feature in Safari that encourages good habits is its password generator. It suggests strong passwords, saving you time and confirming that your passwords are keeping up with current standards.

Safari’s Intelligent Tracking Prevention limits the amount of your data that’s sent to Apple and third parties. This means that long-term cookies are only stored on your device for sites you use regularly.

Chrome with Privacy Extensions

If you prefer to deploy online privacy features a la carte, don’t mind tweaking settings, and enjoy Google’s ecosystem, this could be the right option for you.

Google Chrome is by far the most widely used browser and that means it’s one of the best when it comes to customizing its features with extensions. Simply put, Chrome isn’t a privacy-first browser out of the box, but you can make it into one.

Want to block trackers? Add an extension such as Privacy Badger or Ghostery. Don’t want to see ads? Install Adblock Plus or uBlock Origin.

There’s a slight catch. Extensions can break, lose their support, or lose their effectiveness as technology progresses.

One of the biggest pluses is that you can experiment and find the extensions you like the most. You’re not married to built-in features that may not offer the approach to privacy you want.

Why Companies Want Your Data

Data is a huge industry, and it’s a growing one. The global big data market was estimated to be worth $162.6 billion in 2021. It’s forecasted to reach $273.4 billion by 2026.

The concept is simple. You more businesses know about consumers’ likes, dislikes, interests, careers, hobbies, and a multitude of other things, the more they can sell.

Many people don’t think marketing works on them. But the evidence says otherwise. Clicks on targeted ads can be as much as 670% higher. Additionally, 80% of users actually reported to prefer tailored ads. People notice what interests them, and data makes it possible to serve people both the content and ads most likely to be relevant to their interests.

The Tug of War Between the Wants of Advertisers and of Users

Some of the biggest tech companies are in a challenging spot. If users aren’t happy their business is in jeopardy. And if advertisers aren’t happy it’s in trouble too.

Apple’s move to allow users to easily control if they wanted to see targeted ads or not was part of a big shift in the industry.

It’s become standard practice to collect data about users and also to give them tools to manage their data on different platforms. In other words, if you want better privacy you typically have to drill down into the settings to make it happen.

Conclusion

As more become aware of the importance of online privacy, more are taking another look at the web browser they use every day.

For too long popular browsers have been synonymous with good. And while the most used browsers are excellent, they’re usually not the top choices in terms of privacy.

Any browser’s privacy can be leveled up significantly by enabling a VPN. If you take the time to choose a browser with robust privacy features as well those ads that follow people around will be far behind you.

Why Brave Browser is Safe and Secure

Brave has been picking up a lot of steam lately.

The crypto community loves this browser. It’s being quickly adopted because Brave has cleverly integrated blockchain tech to create a totally new ad ecosystem. Both publishers and users are awarded with BAT (basic attention token). Also, underneath the hood its secret power is enhanced privacy.

For users of Chrome, this new browser isn’t much of a change in terms of use. Brave could be described as a privacy-hardened version of Chrome. After all, it’s built on top of Chromium, Google’s open source browser project.

So, Brave has killer privacy features (as explored in a previous article here). But is Brave Browser safe? Is it secure? Let’s jump into it!

Brave Browser Safety

Although not a household name like Google, Brave Software’s leadership has a history of achievement and trustworthiness.

Brave’s CEO Brendan Eich invented JavaScript, a programming language that is ubiquitous on the web. Also, he was a co-founder of Mozilla before moving on to Brave. So, Firefox, another popular and reputable browser is also associated with Eich.

It’s said that past behavior is the best predictor of future behavior.

Studies have proven that people trust their private data with Mozilla more than Google. This is expected as user privacy is a part of Mozilla’s core philosophy. Brave Software was born from the same ideals as Mozilla, so in time Brave browser is likely to gain at least the same high-level of trust.

Success and Trust Go Hand-in-Hand

Software won’t remain safe and secure without the dedication and talent of great developers. And clearly, it’s only possible to gain and hold on to talent when adoption of that software is healthy.

Before Brave came to the scene, those seeking an alternative to Chrome flocked to Firefox.

At its peak nearly half of all web users used Firefox. And it is still more popular than Edge, Safari or Opera according to browser use statistics. Due to the good track record of Firefox, Brave has a real shot at challenging Chrome’s dominance.

Rooted in Chromium

Rather than building a totally new browser and reinventing the wheel, Brave Software took an already great browser and made it their own. Brave is essentially Chromium with added features most people want built-in, and intrusions on privacy taken out.

Google built the codebase of Chromium initially, and as an open-source project, developers all over the globe continue to improve it.

There are two main factors that contribute to the safety of Brave.

First, Google is one of the best software companies in the world right now. That means the code was built from the ground up by top-notch developers. Second, due to the open-source nature of the project there are a lot of eyeballs on the code. This means security issues can be quickly spotted and patched by the community.

Brave Security

With a new update around every 42 days, Chrome is the industry leader in browser security. Inevitably every browser is judged against this gold standard.

And Brave isn’t far behind, which is impressive for a new, growing browser. A new version of Brave is released every 8 to 9 weeks.

The frequency of updates is about what you’d expect from Firefox. So, if you’re a Firefox user, you’ll feel right at home.

The Verdict

Although Brave is new and many still haven’t heard of it there’s no reason to shy away from using it.

As you likely came here questioning if Brave is safe, the fact Brave Software’s CEO was also the force behind Firefox should put your mind to rest.

Mozilla and now Brave Software provide an alternative to browser offerings by tech behemoths like as Microsoft, Apple and Google.

Those seeking the best privacy possible have a good reason to look beyond the obvious choices. Protecting your privacy and turning a profit are currently at odds with one another in the industry.

Download Brave browser here. To add to what you’ve learned, read more about Brave’s privacy benefits.

Brave Browser: Like Chrome with Great Privacy (No Trackers)

After its release in 2008, just 3 percent of people used Chrome for those first few months. It’s been a steady move upwards ever since. Fast-forwarding to today, Chrome browser has obliterated the competition with 80 percent dominance in the market.

The people have voted with their mouse clicks and taps. Chrome is indeed an amazing browser backed by great tech.

So why all this talk about Chrome? Well Brave is a close relative to Chrome. To be more precise it’s built on top of Chromium, which is Google’s open-source web browser project. Most of the code that makes up Chrome can be found in Chromium.

Opposing Views About Trackers

The key difference between Chrome and Brave is philosophy. The founders of Brave believe trackers have overstepped reasonable boundaries.

In short, everything we do online is tracked and saved by corporations. Sometimes that data is sold to other companies too. And no, it isn’t done because they want to get to know us. They want to sell us stuff, and to do so more efficiently than their competitors.

David vs Goliath

Brendan Eich, co-founder and CEO of Brave Software invented the JavaScript programming language and co-founded Mozilla. Eich and company brought us the excellent Firefox browser, and has done it again with Brave.

With established leadership like that, Brave Software has a real shot at converting users to its browser. In fact, it’s already going swimmingly. A website called BATGROWTH is tracking the growth of Brave publishers. This is proving to be a huge year for the browser with no signs of slowing down.

How Brave Gives Back to its Users

Tech companies like Google and Facebook make most of their profit from ads. Traditionally users endure a barrage of advertising messages and in return gain free use of superb web software.

The issue with this model is that we all avoid ads like the plague regardless of the fact that ads are necessary when the service is free. Banner ads were once widely used and are seen less and less due to an effect called “banner blindness.” People learned how to divert their attention away from the noise and focus on the content they came for.

And as advertisers tried harder to grab our attention with videos, texts ads that don’t look like ads, etc., we found new ways to push it all away. Now users have ad blockers to deal with these unwelcome commercial messages.

It’s become an arms race between the user and the publisher.

With no incentive to view and interact with ads, so it’s no wonder the traditional approach is a struggle.

Thus, Brave rewards people with Basic Attention Tokens (BAT) when they opt-in and accept unobtrusive advertising. BAT is a cryptocurrency that can be exchanged for dollars or held if you believe its value will go up. Additionally, Brave has a built-in wallet to store these tokens.

According to Eich, the current internet’s current monetization system is “mature, but troubled,” suggesting that the human attention economy through the Basic Attention Token will eventually replace the need for fund-raising through sites like Patreon or through traditional programmatic digital advertising exchanges.

[NEWSBTC]

Once ads are turned on, by default every two hours a notification item appears at the top right of the browser window. You can choose to view the content or close this notification.

It’s not perfect since people can still tune out the advertiser’s messages. However, since the user is being compensated, the ads are no longer unwelcome. As with Brave’s model, it’s a choice.

Trackers and Ads Get the Heave-Ho

The ads publishers place on their sites are blocked by Brave right out of the gate. So are third-party cookies and trackers used to collect data on your browsing.

It’s pretty amazing to have this built-in to the browser. It works great. Plus, with much less bloat than extensions like Adblock Plus for Chrome. Third-party adblockers are notorious for hogging system resources. It’s good to see Brave addressed this inefficiency as well.

Making the Switch

If privacy is important to you, what are you waiting for?

Download Brave and give it a test run today.

If you’re a Chrome user, you’ll feel right at home. Also, if you like Firefox, it makes sense to check it out as well. Brave carries a lot of the vision over from Mozilla as both were founded by Brendan Eich.

This is a really exciting time for the web. Inspiring new projects that utilize blockchain are reinventing existing tools: in this case the browser. By using Brave you’ll be among the first wave of people to experience the new, improved internet, free of trackers and annoying ads.

Viva la revolución!