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Brave Browser vs. Firefox: Which Is Best for Privacy?

First released in 2004, Firefox has long been an alternative for people who want to venture beyond the obvious web browser choices.

Firefox was once a popular browser, but its user base has largely moved on. In 2010, roughly 30% of internet users browsed with Firefox. Today, it’s dropped dramatically to under 3%.

Brave’s market share is much smaller than that with a mere 0.05% using it on desktop.

Right now, the vast majority are satisfied with what Apple, Google, and Microsoft have to offer.

There’s no doubt that Safari, Chrome, and Edge are capable. However, if you’re looking to level up your online privacy one of the first things to consider changing is your web browser. Mainstream browsers have many strengths and advantages, but top-tier privacy generally isn’t one of them.

Both Firefox and Brave put privacy front and center and use it to differentiate themselves from their much larger competitors.

Under the Hood

Before getting into the nitty gritty it’s helpful to know about the foundation these browsers are built on.

Brave is built on Chromium which is Google’s open-source browser. Thus, in terms of the technology that powers it, it has a lot more in common with Chrome than Firefox. Think of it like Chromium is the engine but its feature set is based on a philosophy that puts emphasis on user privacy.

Firefox is a unique platform and ecosystem developed by Mozilla. Web browsers that are developed from the ground up are a rarity. Many alternative browsers such as Opera are powered by Chromium. Also, typically browsers are built by corporations, but Firefox is made by a foundation. Mozilla is focused on principals such as keeping the internet open and accessible to all. Firefox is part of its family of products it calls “privacy-first.”

Now, let’s dig deeper into each browser’s privacy features and how they perform in the real world to determine which one is right for you.

Tracker Blocking

Brave features tracker blocking out of the box with ‘Brave Shields.’

In the browser, you can click the Brave logo to the right of the address bar to quickly view stats about blocked trackers and ads. This is a handy way to see how many trackers are on websites you frequently visit. A small number that specifies the number of trackers blocked also appears on top of the logo which is nice since it saves you a second or two.

Firefox for desktop has what it calls ‘Enhanced Tracking Protection.’

By clicking on the shield icon to the left of the address bar in Firefox you get a little report about known trackers on the websites you visit. At first glance, the presentation isn’t as slick as Brave’s. However, by clicking through to its ‘Protections Dashboard’ you’re greeted with a breakdown of all the types of trackers it blocked throughout the week.

Verdict: Tie

Brave and Firefox block trackers and cookies comprehensively. In fact, one Redditor tested them with d3ward’s website and Adblock Tester and both were given a score of 100%.

When Brave and Firefox’s websites get into the specifics of what’s blocked, they emphasize different things. For example, Brave optimizes scripts that can affect performance, and it catches third parties that use cloaking to try to bypass ad blockers.

Firefox pays special attention to social media trackers in its reports. It also blocks cryptomining which is malware nefarious websites use to employ their visitors’ computers to mine crypto for them.

Private Window

Often private window features are only for local privacy. In other words, they exclude websites you visited from your history when it’s enabled. Additionally, there aren’t other traces left over from browsing such as search bar entries, cookies, and cached files.

Brave goes a step beyond with its Private Window. Uniquely, it comes with two different variations. First, is its normal Private Window that stops sites from being added to the list in the History menu. Second, is its Private Window which uses Tor to hide your identity with incredible thoroughness. It does come at the cost of loading speed. So, it’s a tool you’ll only want to use when online anonymity is a critical factor.

Firefox has a Private Window feature that’s pretty much identical to the one found in mainstream browsers such as Chrome’s incognito mode. It performs its function of enhancing local privacy admirably. But it does nothing to boost your anonymity online versus regular browsing.

Verdict: Brave Wins

Brave’s ability to browse with Tor might go unnoticed by many, but it actually makes private browsing truly anonymous as the name implies. Tor offers its own browser as well but this is the perfect way for people to get their feet wet.

Fingerprinting

Many websites and online services use digital fingerprinting to identity devices. It gathers data about your operating system, browser, your hardware setup, screen resolution, etc. Some of these items may seem insignificant but when they’re all added together it’s a reliable way to pinpoint you.

Sites such as Cover Your Tracks and Browser Leaks will test your browser to see how big your digital footprint really is.

Brave did the best in tests since it dynamically changes fingerprint data to make it difficult or impossible to track its users. Essentially, the fingerprint data is there, but it’s useless to its recipients.

Firefox has a persistent fingerprint. Rebooting your system or relaunching your browser won’t improve matters.

Verdict: Brave Wins

VPN Features

Changing your browser is often the first step on the road towards better online privacy. Getting a VPN is the second.

VPNs sit between the internet and your device so true anonymity can be achieved. They offer the highest level of encryption so your location and actions can’t be tracked by companies and third parties.

Brave offers a paid VPN service called Brave VPN. It’s powered by Guardian and it protects five devices.

Firefox also has a VPN product called Mozilla VPN. It’s developed directly by Mozilla and like Brave’s offering, it can be installed on five devices.

Verdict: Tie

You can use any VPN service with Brave or Firefox. You merely have to install the associated VPN app to create a protected connection in any applications you use. If you’re interested in taking advantage of this feature, be sure to view the top 3 VPNs recommended by LetMeBy here.

Conclusion

Firefox and Brave are both excellent browsers that live up to their claims of putting privacy first. They are nearly neck and neck when it comes to their implementation of most privacy features. However, Brave has an edge due to its fingerprinting capabilities and integration of Tor in its Private Window.

Overall, Brave’s user experience feels a bit more modern. Firefox has kept up but its roots as a browser that’s been around since the mid-2000s are apparent in its user interface at times. Some may notice that Brave’s performance is snappy as it utilizes RAM very efficiently.

On the other side of the coin, Firefox is well-established and widely supported. It plays nice with pretty much any website.

The Best Web Browsers for Privacy

Ever noticed an ad for a product you just talked about appear while you were browsing the internet?

Once ads for the same thing follow you around the web, you start to wonder what caused it. And you wonder if tech companies know more about you than you’re comfortable with.

Often the easiest way to boost your online privacy is simply to switch your browser. Today there are privacy-focused browsers that don’t require tweaks or extensions to block trackers.

Mainstream browsers are a mixed bag. Some have adapted well to people’s growing concerns about being tracked online. Understandably it’s challenging for big companies to make changes that might hurt their bottom line, even if it’s in the short term. Apple’s Safari and Mozilla Firefox are two examples of well-known browsers that have managed to put the privacy needs of their users first.

Now that we’ve covered the primer, let’s dive in! Here are the best browsers available today for people that value online privacy.

Brave

If Brave isn’t one of the first browsers that come to mind for the best online privacy features it should be.

Mozilla Firefox has been around for quite a while and most have heard of it or used it. Well, guess what? There’s a connection here. Brendan Eich is the CEO of Brave, and he was also one of the co-founders of Mozilla.

By default, Brave blocks display ads and trackers. The concept behind it is unique as its purpose isn’t to eliminate all ads. Rather, it displays its own native ads that look like browser notifications and it rewards its users with Basic Attention Token. And yes, BAT is a token built on Ethereum with real value. Suddenly, ads aren’t a nuisance because internet users are compensated for their attention.

If you rarely want to see ads or don’t want to see ads at all regardless of the rewards, there are settings for all of that.

Brave is a great everyday browser for people that value privacy, but you can’t use it for everything. Some websites are set up to require certain data and important functions might refuse to work with Brave. In this situation, it’s best to launch a mainstream browser like Chrome or Safari for the sake of convenience.

Tor Browser

Many online privacy aficionados haven’t tried Tor Browser yet, but they’re probably used Tor at some point in their journey. Tor, which is short for “The Onion Router,” is free software that enhances privacy and hides your online activity from prying eyes.

Tor Browser takes the unique privacy technology established in Tor and builds it into a web browser. It sends web data through a multistep encrypted route that includes at least three nodes.

The downside of Tor has always been speed. It’s the price you pay for its thorough approach to anonymous browsing. Thus, Tor Browser is a good choice for tasks with privacy of utmost concern, but it’s not going to replace your go-to browser.

VPNs also encrypt your data like Tor. So, if you’re looking for a good balance between anonymity and browsing speed a VPN is the best option. Check out LetMeBy’s reviews of the top 3 VPNs.

DuckDuckGo Browser

DuckDuckGo is a privacy-focused search engine that doesn’t collect or share private information about its users. Other search engines have tried to find their niche and have faded over the years, but DuckDuckGo is stronger than ever because it promises a benefit people actually care about.

Its latest offering is its web browser. Its looks and most of its basic functions will look familiar to users of Chrome and Edge. And it’s based on the same idea as the DuckDuckGo search engine. The browser blocks trackers and ads that follow you around the web.

People that visit YouTube frequently will appreciate its unique video feature called Duck Player. It opens YouTube videos in a view free from distractions such as recommendations.

It removes ad targeting and tracking, but it doesn’t remove YouTube ads altogether. Rather, the ads won’t be based on your activity and browsing history.

Firefox

Mozilla is a not-for-profit Foundation that aims to put people before profit and fight for an internet that’s accessible and open to everyone. Although that may sound idealistic Mozilla has proven over the years that it can make software just as good as big corporations.

These days nearly everyone uses Chrome or Safari. Back in 2009, Firefox was at its peak with over 32% browser market share. Many stuck with Firefox for years but once they switched to Chrome, they never looked back.

We can speculate about all the reasons Firefox lost popularity over the years. One thing is certain. Google preinstalls Chrome on its Chromebooks. Apple preinstalls Safari on its devices. And Microsoft preinstalls Edge in its operating system. People always needed to make the conscious decision to download Firefox, and with so many good options most stopped bothering.

It’s time to give Firefox another look.

Firefox has privacy features mainstream browsers don’t have such as automatic DNS over HTTPS and cookie blocking.

Blocking everything that tracks you doesn’t always lead to a good user experience. Firefox’s Enhanced Tracking Protection allows you to block or allow certain types of cookies and content.

Network settings are integrated right into Firefox, which allows you to use a proxy with it without affecting other apps. Other browsers such as Chrome and Safari approach this differently. To use a proxy or VPN you have to apply it system-wide.

Safari

Apple disrupted the tech world when it first released App Tracking Transparency in iOS. For the first time ever, Apple users could easily opt out of being tracked. And given the choice, most people did.

Although it’s less talked about, you can also prevent cross-site tracking in Safari on Mac OS. You merely go to Safari’s privacy settings, select “Prevent cross-site tracking” and you’re done.

Most popular browsers have a private browsing mode. Safari has an edge over many because it uses DuckDuckGo by default. With it enabled, beyond your browser not remembering the sites you visited, the search engine itself won’t collect data based on your searches.

Another handy feature in Safari that encourages good habits is its password generator. It suggests strong passwords, saving you time and confirming that your passwords are keeping up with current standards.

Safari’s Intelligent Tracking Prevention limits the amount of your data that’s sent to Apple and third parties. This means that long-term cookies are only stored on your device for sites you use regularly.

Chrome with Privacy Extensions

If you prefer to deploy online privacy features a la carte, don’t mind tweaking settings, and enjoy Google’s ecosystem, this could be the right option for you.

Google Chrome is by far the most widely used browser and that means it’s one of the best when it comes to customizing its features with extensions. Simply put, Chrome isn’t a privacy-first browser out of the box, but you can make it into one.

Want to block trackers? Add an extension such as Privacy Badger or Ghostery. Don’t want to see ads? Install Adblock Plus or uBlock Origin.

There’s a slight catch. Extensions can break, lose their support, or lose their effectiveness as technology progresses.

One of the biggest pluses is that you can experiment and find the extensions you like the most. You’re not married to built-in features that may not offer the approach to privacy you want.

Why Companies Want Your Data

Data is a huge industry, and it’s a growing one. The global big data market was estimated to be worth $162.6 billion in 2021. It’s forecasted to reach $273.4 billion by 2026.

The concept is simple. You more businesses know about consumers’ likes, dislikes, interests, careers, hobbies, and a multitude of other things, the more they can sell.

Many people don’t think marketing works on them. But the evidence says otherwise. Clicks on targeted ads can be as much as 670% higher. Additionally, 80% of users actually reported to prefer tailored ads. People notice what interests them, and data makes it possible to serve people both the content and ads most likely to be relevant to their interests.

The Tug of War Between the Wants of Advertisers and of Users

Some of the biggest tech companies are in a challenging spot. If users aren’t happy their business is in jeopardy. And if advertisers aren’t happy it’s in trouble too.

Apple’s move to allow users to easily control if they wanted to see targeted ads or not was part of a big shift in the industry.

It’s become standard practice to collect data about users and also to give them tools to manage their data on different platforms. In other words, if you want better privacy you typically have to drill down into the settings to make it happen.

Conclusion

As more become aware of the importance of online privacy, more are taking another look at the web browser they use every day.

For too long popular browsers have been synonymous with good. And while the most used browsers are excellent, they’re usually not the top choices in terms of privacy.

Any browser’s privacy can be leveled up significantly by enabling a VPN. If you take the time to choose a browser with robust privacy features as well those ads that follow people around will be far behind you.