Tag Archives: Meta

6 Reasons to Skip Signing Up on a New Social Media App

In the earlier days of social media, it was simple. People created an account on Facebook first to connect with their old college buddies. Then, perhaps they got LinkedIn or Twitter. And in many cases, that was it!

Today it seems like there’s a new social media app popping up every month. And when they do keep showing up in your feed oh boy do most of them get overhyped.

If it’s a casual platform it’s where all the cool kids are at. If it can benefit your career, thought leaders want you to believe if you’re not investing in it, you’re falling behind.

The social media craze isn’t going away anytime soon. Knowing when to pass on a new app can put you ahead of the pack.

1. The Time Sink

Just as the number of social media apps has increased, the hours we spend on them have too.

From 2012 to today the time people spent on social media has been steadily trending upwards. The stats get downright alarming when we look at young age groups. In fact, a study by Real Research found that over 38% of teens use social media for over 8 hours a day.

Do you wish you watched more TV as a kid? Of course not, right? It makes you wonder how we’ll view our social media use today in the future. Eventually, social media and heavy smartphone usage will be dethroned by the next big thing. And at that point, we’re bound to gain more clarity about how much value social media brought to our lives in comparison with the time we spent on it.

Social media is a powerful tool with plenty of benefits. But no activity is so important that it should consume our lives.

2. Privacy Concerns

When people think about online privacy, they often think about how their personal data is gathered, how their data is used, and privacy policies.

It encompasses so much more than that.

On many new social media platforms, anyone can follow you and not all of them have the best intentions. There’s so much personal information that can potentially be leaked by the content you post itself.

Employers use social media to screen candidates. Posting photos of children is something that needs to be carefully considered for their safety. One slip-up can give away your location, or reveal parts of your life not everyone should be trusted to know. The list of privacy concerns is quite endless.

New social media apps haven’t been around long enough to put robust privacy options in place. If it allows you to make your account private that greatly impacts the number of people you can reach. Ultimately, it’s a blunt instrument.

Mature platforms allow you to manage privacy on a more granular level. For example, Facebook allows you to create lists and exclude groups of coworkers or acquaintances from seeing certain content. Advanced privacy features like this aren’t available on new apps and likely will never be available.

Some new social media sites track your web traffic, mine data from your profile and private messages, or share your data with third parties. Review the app’s privacy policy and trust your gut when it comes to whether you trust the company with your data or not.

3. Flash in the Pan or Here to Stay?

Getting in early is a big part of success. Influencers, celebrities, and authors that have built massive followings on apps like Instagram, TikTok, and X (formerly Twitter) have proven it time and time again.

As time passes it tends to get harder to make your mark on a platform as it gets more saturated with creators. The best time to dive in is when many users are still spectators. More people that consume but don’t make content means more attention for those who do create.

So, why would you ever wait on the sidelines?

The truth is we easily forget all the social media apps that had a brief moment in the sun and then lost the interest of most of its users and failed to get new ones.

Maybe you remember when it was common to hear about Clubhouse, BeReal, and Mastodon. Going further back, you might recall when Google+ shut down, or when Myspace lost its appeal and transformed into a glitter and spam-filled abandoned amusement park.

Social media apps that remain popular for several years or decades are actually the exception, not the rule.

4. Is This Mic On?

When it comes to your potential audience, it pays to look beyond the hype and study the numbers.

Established platforms like Instagram have been adding active users for many years. Thus, even new apps that had an incredibly successful launch have nowhere near the audience as older social media sites do.

Of the people that have created an account, most are not fully invested in the new platform. Like you, they’re testing the waters and determining if it’s worth it to stick around. If the app gained a user base quickly it can lose it just as fast.

Let’s study a bit of social media history, shall we?

Meta launched Threads in July 2023 to compete with Twitter. It got up to 100 million users in less than a week which looked incredibly promising. However, by the end of July over 50% of its users had already left.

With so many established alternatives, it’s challenging for new apps to retain their user base.

5. Barebones, Isn’t It?

No social media app is launched with a full set of advanced features. The options you considered to be basic on mature platforms simply aren’t present on new apps.

It takes years for apps to hit their stride when it comes to their features and identity. Just think about how much Instagram has changed over the years. It started as a basic photo-sharing app. Over time, Instagram added Stories, improved video capabilities, and Reels to stay competitive with other apps.

Giving up features doesn’t seem like a big deal until you experience it. It usually feels like going backward. You may find that you’re not willing to accept a lesser user experience just to jump on the latest bandwagon.

6. Technical Woes

If there’s one constant with technology, it’s that not everything works as it should all the time.

New social media sites haven’t been rigorously tested by users. So, there are bound to be issues the developers missed. Its early users become the app’s beta testers and arguably its guinea pigs.

Spammers can scammers are always looking for new opportunities. And there are fewer tools at a new app’s disposal to curtail undesirable behaviour. Dealing with bad actors inevitably leads to situations in which legitimate users face frustrating hurdles.

Apps are incredibly complex and challenging to manage. Thus, solving tech issues is like a game of whack-a-mole. And the newer the app, the more moles tend to pop up.

Conclusion

Feel like you’re missing out because you’re not using one of the latest social media apps? Don’t sweat it because you’re dodging the headaches as well.

Sometimes watching and waiting is the wise move. The perfect time to invest in a new app typically isn’t when it first becomes available. It’s good to get in early, but best to skip the days when the app hasn’t made its long-term potential clear.

How to Unblock WhatsApp at School or Work

When it comes to messaging apps people like options. And it’s well demonstrated in lists of the top 10 apps with the most active monthly users. WhatsApp Messenger, Facebook Messenger, and Telegram typically all make the top 10 year after year.

WhatsApp has global appeal. The app is seriously popular with approximately two billion users worldwide, outranking WeChat and Facebook Messenger. Countries with the most users worldwide are India, Brazil, and the US.

If you can’t access WhatsApp on your phone there are a few main reasons that is happening. First, WhatsApp could be blocked in your country. Second, it could be blocked by your workplace or school.

While WhatsApp is well-known and used globally there are just a handful of countries that don’t share the enthusiasm. Five countries have blocked WhatsApp in some capacity: China, North Korea, Syria, Qatar, and the UAE.

Social media and messaging apps like WhatsApp are also commonly blocked in corporate settings and at schools. Business-orientated messaging apps like Slack and Microsoft Teams are recognized as solid alternatives to email. However, if WhatsApp has been blocked it’s likely seen as a threat to productivity by decision-makers.

Why Is WhatsApp So Popular Internationally?

Meta has owned WhatsApp since 2014 when it was acquired for nearly $20 billion. Mark Zuckerberg and his company recognized the potential of WhatsApp early on and the move has paid off for them as Meta now dominates the messaging app space.

People in the US and Canada take mobile phone plans with unlimited international texting for granted. However, in areas such as Latin America customers are charged extra for international phone plans. Thus, many use WhatsApp rather than SMS for contacting people outside their country because it’s free.

Additionally, people in developing countries such as India often use WhatsApp so they don’t have to pay to use smartphone features like SMS and mobile data.

Common Reasons WhatsApp Is Blocked

WhatsApp and its associated services are widely available. However, in some situations the app has been blocked specifically.

People may need to unblock it for various reasons. After all, WhatsApp is a primary channel of communication for many around the globe. Here are the two main circumstances that will require a bit of help:

Offices or Schools

Networks in public places are much different than your Wi-Fi network at home. Higher levels of security are needed. Network admins put firewalls in place and also block apps that aren’t needed or desirable in that setting.

Messaging apps are just as useful to business users and students as anyone. Nevertheless, some leaders see WhatsApp as just another social media app that is a distraction to employees and students.

If you can’t access WhatsApp at school or work that means the network administrator added it to their list of restricted apps.

Traveling Abroad

Certain countries block access to WhatsApp within their borders for a variety of reasons. WhatsApp uses strong encryption so messages can’t be intercepted and viewed by any third parties. Some governments have a dim view of apps that make surveillance impossible. Additionally, since WhatsApp is free it has the potential to lower the profits of state telecom operations.

China is well-known for blocking apps that are widely used elsewhere in the world. Meta products such as Facebook, Facebook Messenger, and Instagram have all been blocked there. The Chinese have their own social media apps that perform similar functions as the ones that emerged from Silicon Valley in the US. In place of WhatsApp, WeChat is the leading messaging app in China.

Other countries have opted to block WhatsApp as well. Visitors to North Korea, Syria, Qatar, and the UAE may be in for a surprise when they can’t use WhatsApp. It is hugely popular in Brazil despite the fact the messaging app has been temporarily shut down in the country at certain points.

How to Unblock WhatsApp with a VPN

First, for those that are unfamiliar let’s touch on what a VPN is. A virtual private network is a way to connect to the internet that gives you an additional layer of data encryption and greater privacy.

When you use an app or visit a website your actual location and identity are not revealed with a VPN enabled. In fact, you can choose a new IP address associated with a different country than you’re currently in. That in turn can allow you to use apps that have been blocked in your true location.

Now that we’ve covered the basics, let’s look at the steps associated with unblocking WhatsApp:

  1. Select your VPN – Any VPN service should be able to get you around a WhatsApp block. Choosing the right VPN requires more research if you need to access WhatsApp overseas. So, be sure to have a look at LetMyBy’s top 3 VPNs for full reviews of recommended services.
  2. Install the VPN app – Decent VPN providers all have their own app. After you’ve signed up for a VPN, find the link to their app on their website. You’ll be redirected to Apple’s App Store or the Google Play Store depending on the platform you use.
  3. Open the VPN app and log in – Launch the VPN app. You’ll need to enter the login info you used to create your account with the VPN provider. Next, tap ‘connect’ to start using the service.
  4. Choose a server – Typically the VPN app will automatically connect you to the best server based on your location. If you’re getting around a block at school or work, you’ve completed the process and can start using WhatsApp now. If the block is based on your country, you’ll need to complete the next two steps.
  5. Choose another location – Find the list of VPN server locations in the app. In many cases there’s a nice UI with a world map. Choose a country that is close and that hasn’t blocked WhatsApp such as the United States or the United Kingdom.
  6. Launch WhatsApp – Test WhatsApp to see if you can use it as normal. You should be good to go!

Choosing the Right VPN

Originally VPNs were primarily used by businesses to give their remote employees access to internal applications and data. A lot has changed since. Not only are there plenty of great VPN services to choose from, but they’ve become easy to use, affordable, fast, and secure.

Different VPN providers give you access to different protocols, all of which have associated pros and cons. Some protocols are better overall for use overseas in countries such as China. For example, OpenVPN is often cited as the best protocol for international travel.

Here are LetMeBy’s recommended VPNs for unblocking WhatsApp:

If you’re traveling abroad to countries such as China or the UAE, you’ll want to conduct further research to be certain your VPN of choice currently works in that location. For detailed reviews of the top 3 VPNs, visit this page.

Conclusion

VPNs are pretty amazing and the ability to unblock WhatsApp is just the tip of the iceberg.

You may find yourself in a situation where you absolutely need to access WhatsApp to check your messages or contact someone. Of course, it’s best to respect the rules of your workplace, school, and country.

Should Facebook Integration Be a Deal-Breaker for Potential Oculus Users?

The Oculus Quest 2 is a groundbreaking device in terms on its price point and its impressive capabilities. However, for some the fact Oculus is owned by Meta aka Facebook makes it an unnerving proposition in terms of privacy.

Is Facebook integration a valid deal-breaker for users that value privacy, or is its significance being overestimated online? Let’s take a look at the facts and then approach the conclusion that works for you. Privacy is rarely a one-size-fits-all matter, and Oculus headsets are no different.

Beef with the Facebook Login Requirement

Not long ago, pretty much everyone and their mother had a Facebook account. These days, generation Z doesn’t see it as a must-have app. Others have opted to delete their Facebook account to pull the plug on their social media presence or focus on other platforms.

In 2020 Meta decided to make a Facebook account a requirement to use Oculus headsets, and the internet went a bit mad. There were reports of people that got locked out of using their Quest VR hardware, and others simply got vocal about not wanting to use Facebook.

To Meta’s credit they recognized the backlash and started working on adding a native Oculus login option so Facebook would no longer be a necessity.

During his Connect keynote in October 2021, Meta CEO Mark Zuckerberg made it clear that the restriction would soon be ending:

“As we’ve focused more on work, and frankly as we’ve heard your feedback more broadly, we’re working on making it so you can log into Quest with an account other than your personal Facebook account. We’re starting to test support for Work Accounts soon, and we’re working on making a broader shift here within the next year. I know this is a big deal for a lot of people. Not everyone wants their social media profile linked to all these other experiences, and I get that, especially as the metaverse expands. And I’ll share more about that later.”

And they’ve made good on that promise. When you go to the Oculus website you can choose to login with your Facebook account or Oculus account.

Does Facebook Share Personal Data with Oculus?

If you do choose to login to Oculus with Facebook, you’re likely wondering what the privacy implications are.

Indeed, some information gets shared across services. There is evidence of this when you see Facebook social options in VR. Depending on your perspective it can be seen as a way to provide useful features pulled from Facebook or an annoyance if you want to move away from the social media app.

Oculus also gives you the option to add multiple users to a headset. Thus, you can create a new user and maintain a different friend list for your VR experiences.

In December 2019, Facebook said that Oculus VR data would be used to show users the most relevant content (including ads) on Facebook if the two accounts are linked.

So, if you’re uncomfortable about giving Facebook another means to track your activity and aren’t interested in the social integrations on the Oculus platform, you’ll likely want to use a separate login for Meta whether you use Facebook or not.

This means there’s no longer a concrete reason to pass on an Oculus headset due to Facebook integration alone. If you don’t use your Facebook login with Oculus there’s no link between the apps, and your data won’t be used outside the Oculus ecosystem.

Meta’s Quest to Regain Trust

Facebook has certainly received its fair share of scrutiny over the years for its approach to privacy.

A recent poll by the Washington Post found that 72 percent of Internet users trust Facebook “not much” or “not at all” to responsibly handle their personal information and their Internet activity data.

It’s reached a point where anything that has Facebook associated with it gets a knee-jerk reaction when it comes to privacy matters.

Rebranding Facebook as Meta was an attempt to create a new start. Their founder Mark Zuckerberg has said Meta is now a metaverse company.

This puts them in a tricky position because its social media and advertising revenue that has created their success. Thus, Oculus can’t divorce itself from the Facebook name quite yet.

Is the Metaverse the Privacy Hole?

Are Oculus users that don’t trust the Facebook app ignoring the elephant in the room?

A VR headset tracks a person’s body movements, eye movements, and can even detect emotions though facial tracking. Thus, one can argue the tech from social media apps is the least of one’s worries when experiencing the metaverse.

Marcus Carter, a senior lecturer in digital cultures at the University of Sydney think it’s VR tech that people should be wary about. In fact, he went so far to say “Facebook’s VR push is about data, not gaming.”

“Metaverse technologies like VR and AR are perhaps the most data-extractive digital sensors we’re likely to invite into our homes in the next decade,” Carter said.

Meta has stated that they’ve dramatically improved their approach to user data privacy with their move into VR. They plan to put their users in the driver’s seat by giving them the necessary tools to manage their data.

Still, it leads back to the trust issue. With such extensive capabilities at tracking our every movement, there’s great temptation for Meta or third-party developers to find ways to benefit from the data it generates.

The Verdict

Right now, it’s fashionable to bash Facebook. Despite their less than perfect track record with how they’ve handled user data, the company continues to evolve. There’s no doubt that what they’re building with Oculus and the metaverse has gone well beyond showing promise.

Many decision makers at Meta want to move on from Facebook just as much the growing number of Internet users that have had their fill of the platform. But the reality is true independence from Facebook will only be possible when Oculus and the metaverse truly becomes their bread and butter.